From January 1, 2026, all existing Alape series will be marketed under the Laufen brand umbrella. The Swiss brand is thus expanding its range to include premium products made of glazed steel and establishing the area around the washbasin as the most flexible design space in the bathroom. With the integration of glazed steel, known as Laufen Vitreon steel, the company is taking a logical step towards creating a holistic bathroom experience.